Stopping Your Inner Critic | Leadership Spotlight

Leadership Spotlight: Amanda McPherson

Most women know the struggle of trying to rise above your inner critic. It can be hard to tell that negative voice to quiet down so that you can grow. Life Coach Amanda McPherson spent years avoiding risks, struggling to feel comfortable in her own skin, and waiting for something to come and change her life. After realizing she needed to make that change in herself, Amanda received her Master’s Degree in counseling and studied to be a coach.

In our Leadership Spotlight Q&A, Amanda shares her journey on nourishing her relationship with herself and how she empowers her clients to shut down that negative talk and become the powerful woman they are meant to be.


What is your current role/title, company, and responsibilities?

Owner of Life Coach Amanda


What has made you so passionate about being a life coach?

I used to be a woman who looked successful on the outside, but on the inside, I struggled to feel comfortable in my own skin, to believe in my gifts, to speak my truth, take risks etc. I know what living that way feels like and it doesn’t feel good. So, my passion is helping others “do the work” to get to a better, happier, more fulfilled place. I know from personal experience that it is possible to do the inner work and make the changes necessary to create a life you love.


What key strength serves you best in your business?

Empathy, intuition, hard work, willingness to challenge my clients and give honest feedback to help them grow.


Where do you see this going as you move forward?

Continuing to help others live their best lives through individual coaching, speaking and –someday– writing a book!


Is there one moment or experience that has was transformative about helping
you find your path and that eventually led to becoming a life coach?

There wasn’t “one moment” per se…it was more of an always-present desire to connect with others in a deep and meaningful way. It just took me awhile to figure out exactly how I wanted to take my passion and natural abilities and turn it into my profession.


Has it been a challenge to balance your career aspirations with your personal
and family needs? How have you managed to do this? Suggestions or tips?

When you have your own business and are pursuing something you are passionate about, it can be all-consuming. But I value my friends and family so much that I am consistent in my efforts to connect with them on the regular.  In order to make sure I am giving my business and my personal needs the attention they both deserve; I block out time on my calendar for both activities. If you truly stay focused on working when you say you are going to, you tend to feel freer to truly enjoy your downtime when it’s time to turn off the phone and computer. And, you must keep in mind that– especially when you own your own business– there is always something that you “could or “should” be doing related it. There is no “finish line”, per se. So, accept that you will always have a to-do list, but that doesn’t mean it needs to hold your mind and time hostage.


Who is your role model and why?

Oprah Winfrey.  I admire her for too many reasons to list!  But, more than anything, I admire her for using her fame and platform to talk about the important things– loving yourself, spirituality, loving others, forgiveness and so many other transformative topics.  She brought these conversations literally to the living rooms of mainstream America and beyond.


What would you tell your 20-year-old self?

You are so much stronger than you think. You do NOT need saving from a man or anyone else. Get in the driver’s seat, grab the wheel and direct your own life.


What is one piece of practical advice you would give to a woman just starting out (either in their business or their career)?

Don’t be afraid to ask for help.  We can be so hard on ourselves thinking that we should know how to do everything.  Nonsense!  Reach out to others to help you in your weaker areas.  This will save you so much time and will keep you sane!


What has helped you get to where you are in your business and what advice would you have for others who want to set off in a similar direction?

Connecting with others has been hugely important for me and my business.  I think a lot of people cringe at the word “networking” and I get it; it’s not fun if it feels forced.  But, if you can go out and simply have the goal of connecting with people and not trying to sell or push anything, it can be so much fun.  And eventually, business leads and referrals will start coming your way!  Just keep showing up– even if you think it’s not working.  It takes time to see the results.


What advice would you give to your younger self at the start of your career?

Trust your instincts.  You know what you really love to do–so do it!  Don’t let societal pressures make you doubt what you are naturally drawn to and good at– there’s a reason you feel so good when you are in your zone of genius.



Learn more about stopping your inner critic with Amanda McPherson’s webinar “How to Quiet Your Inner Critic.

Author Bio

Amanda McPherson

Owner, Life Coach Amanda

Amanda McPherson is a trained Life Coach and holds a Bachelors of Arts from the University of Mary Hardin-Baylor. As a recovering risk-avoiding-scaredy-cat, she is passionate about empowering women to live and love boldly. Amanda shares her inspiration through personal coaching, corporate training, workshops and international retreats. She particularly loves working with women in the areas of career growth, dating/relationships and overall self-confidence.

After over a decade of not feeling fulfilled at her corporate job, Amanda followed her heart and completed her Masters degree in Counseling at St. Edward’s University. She works with clients all over the country and has been names one of Austin’s Best Life Coaches by You can find out more about Amanda here and can follow her on Facebook at Life Coach Amanda or on Instagram @girlgetyourrootsdone

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