Social media has its pros and cons but amongst those pros are connecting with friends and family, getting the news, and using it to promote yourself. When used properly, social media can be a huge tool to showcase your skills and up your professional game. LinkedIn is a powerful tool and a great way to build a personal and professional brand for yourself that can help you in your current role or prepare you for the job search. Here are a few ways to use social media to your benefit.
Engage with your connections
One of the biggest things you can do it engage on LinkedIn. When one of your contacts gets a new job, congratulate them! Leave a small note about what a great addition they will be to the new company, or how their experience and hard work has been rewarded. When a connection shares an article, throw in a comment that relates to the article or pose a question to get a conversation started. Every time you like or comment on someone’s post, it will show up in others’ news feeds. The higher your engagement, the more the algorithm will put you at the top of people’s newsfeeds, including recruiters!
Fill out your profile completely.
The first snapshot people get from you is checking out your bio and profile. Under your name you have about a sentence to sum you up. You don’t have to just put your title, but you can call yourself a “marketing guru” or include that you are also a “consultant and strategist.” This is an opportunity to show your personality and personal brand, which we will talk about later. List out your jobs and include 2 bullet points about major accomplishments in those jobs. Don’t just have a bare bones profile. This is a HUGE opportunity to showcase you.
We also suggest working to get at least 500 meaningful connections. Outside of your current and past business contacts, get a business card from everyone you come across and follow up with them on LinkedIn. It’s a great way to build your connections. Having 500 connections puts you in a special category on LinkedIn and looks great on your profile. It may take time to get there but keep that as a goal in the back of your mind.
Share articles, thoughts, and relatable professional content. This is an opportunity to share your personality and brand. Remember that this isn’t Facebook where you share every thought you have. Stick to positive, professional content, and share content that will start a conversation.
Show your personality.
In everything you do – your profile, your comments, your posts – remember who you are and what you want to put out into the world. Don’t pretend to be someone else and don’t be scared to show your personality! This is what will set you apart from others and you will attract people and companies who will actually fit into your life.
If work-life balance is important to you, talk about that. It may seem scary because you may scare off some companies, but do you want to work for a company that doesn’t prioritize your personal well-being? No! So, figure out who you are and what you want and run wild (well, a professional wild).
There are lots of ways to showcase your skills on social media and these are just a few. Networking is also really important. Check out HERdacity’s webinar on Virtual Networking with Confidence or if you are currently in the market for a new job or rethinking your career, check out Off the Beaten Path: Rethinking Your Career?