About Us

about us

Our Mission

Inspiring confidence in women to achieve their professional goals.

Our Vision

A world where all women are confident in their choices.

Our Values

Confidence. Integrity. Diversity. Inclusion. Choice.

Inspiring confidence in professional women

HERdacity hosts webinars, podcasts, workshops, and candid conversations focused on inspiring confidence in professional womenOur topics include leadership, career advancement, skill assessment, finances, communication, entrepreneurship, and more! We showcase powerful female leadership and foster discussions on issues relevant to career-driven women in an environment that fosters confidence and emphasizes choice.

Board / Advisors

HERdacity Team

Jessica Thibodeau

Jessica serves as the Marketing Director of HERdacity. Her professional background is rooted in marketing, communications, education, public relations, and politics with a focus on women, children, and those who serve our nation.

Prior to joining HERdacity, she served as the Marketing Director for the Military Child Education Coalition, a nonprofit addressing the academic and social-emotional challenges military children face. Over the years, she led marketing, branding, and content strategy which helped reach millions of military and veteran families.

In her off-time Jessica serves Code2College, a nonprofit providing technical skills to under-served student populations. She also volunteers in her local community in several capacities.

Ashley Rodriguez

Ashley serves as the Marketing Manager of HERdacity. She is dedicated to promoting diversity and inclusivity at HERdacity and specializes in creating content that shows the perspective of all women.

Ashley obtained her Bachelors degree from St. Edward’s University, where she majored in Graphic Design. While attending university, Ashley interned at Keep Austin Beautiful and found her passion for working with non-profits. She has spent the past 8 years consulting with non-profits and small businesses to improve their marketing and branding efforts. Ashley enjoys crafting a unique experience for each of the clients she works with and has a knack for empathizing with people to pull out the core of what a company wants to achieve.

In her down time, Ashley runs a successful online shop selling candles based on pop culture and works hard to provide for her five cats, dog, and rabbit.

Lorelei Gonzalez

Lorelei Gonzalez, MPA, serves as the Program Director of HERdacity.  Lorelei is a passionate advocate for women’s issues and a communications expert based in Austin, Texas. Lorelei is very passionate about empowering women to be their best selves, seeking to encourage folks through her enthusiastic podcast and webinar hosting, as well as coordinating and speaking at in-person events around ATX! Additionally, she launched her own communications consulting company, Siren’s Song Consulting, in 2019, where she specializes in helping small businesses and start-ups refine their messaging and presentation styles.

Lorelei obtained her Bachelors from the University of Arkansas and her Masters from the University of Colorado; additionally, she is certified in nonprofit management. Lorelei is a dedicated public servant, supporting Austin’s recovery community through her service on the Board of the Austin chapter of the Texas Association of Addiction Professionals, as well as active mentoring through The Young Women’s Alliance. When not working, she is spending time with her spouse, adoring her cats, reading, and missing being an extrovert about town (thanks COVID)!

Board of Directors

Tricia Berry
HERdacity Board Member

Named one of the 100 Women Leaders in STEM by STEMconnector, Tricia Berry leads efforts to advance gender equity in the Cockrell School of Engineering as Director of the Women in Engineering Program at The University of Texas at Austin. She concurrently serves as Collaborative Lead for the Texas Girls Collaborative Project (TxGCP), leading the dissemination of STEM best practices and informal curriculum across Texas in coordination with the National Girls Collaborative Project. Through both roles, she connects and supports organizations and individuals working to advance gender equity in science, technology, engineering and math (STEM) fields across Texas and beyond.

In other STEM work, Tricia leads the Greater Austin STEM Ecosystem and Million Women Mentors – Texas while also serving on various community and school STEM-related advisory boards and committees. Previously, Berry worked as a Process Engineer and a Product Development Engineer at The Dow Chemical Company in Freeport, Texas.

In her “outside of STEM” work, Tricia is the co-author of You Can’t Eat Your Degree: Combine Your Passions and Philosophies to Create the Story of Your Future and Exceeds Expectations: Take Control of Your Performance Review. Tricia holds a BS Chemical Engineering degree and an MBA, is the mom of 2 high school boys, and is married to another chemical engineer.

Terri Broussard Williams
Board Member

Terri Broussard Williams

Throughout her journey as an award-winning non-profit executive, lobbyist, and public speaker, Terri Broussard Williams transformed public and community service into a professional art form, positively impacting millions of lives. Her 20-year career as a government relations executive afforded her opportunities to create significant, community-shifting outcomes, including The Louisiana Smoke-Free Air Act. Terri is one of Austin Business Journal’s Most Influential Women in Central Texas and a graduate of the University of Pennsylvania’s Master of Non Profit Leadership Program, where she delivered an authentic, inspirational presentation as the student commencement speaker and winner of the Excellence in Social Impact Award. Terri brings an unwavering commitment to creating meaningful, ground-breaking, and systemic change, turning moments into transformative movements. She is the author of “Find Your Fire,” a #1 Amazon New Release, #1 Amazon Best Seller for Women in Politics, and #6 Cosmopolitan Best Non-Fiction Books of 2020.

Jill Knocke
Board Member

Jill Knocke specializes in working with executives to create high performing organizations. She has extensive experience working with leaders to be more mindful and “coach-like” in how they approach, and lead, individuals and teams. Jill uses her capabilities as an accredited Professional Certified Coach (PCC) through the International Coach Federation and works in leadership development, identifying and resolving organizational constraints, and building effective teams. She has been a leader in Human Resources and Organizational Development with major O&G and Pharmaceutical companies in Europe, North America, China and Brazil. She’s worked in business roles and understands the pressures of managing profit and loss accountability, people, quality and results. Her certifications include The BirkmanTM personality assessment, Human Synergistics Organizational Culture Accreditation, an accredited Team Diagnostic SurveyTM (TDS) Team Coach and Energy Leadership Master Practitioner.

Prior to her work in organizational culture and coaching, Jill worked as Human Resources Leader for major and mid-size independent oil & gas firms. She has a proven track record of working with leaders and teams to develop organizational solutions, grow capability and increase employee engagement.

Subsequent roles included leadership roles at BP, Cameron, Novartis and Baker Hughes, such as leading the human capital integration for three acquired companies across North America and Europe in Baker Hughes and heading the change management program for BP’s North American Alternative Energy business.

Michelle Layman
Board Member

Michelle Layman is an accomplished executive with a proven track record of outstanding accomplishments in Operations and Manufacturing in petrochemicals. This has been achieved by developing high performing teams and successfully driving continuous improvement along with strong change management programs.  She is an innovative leader with an energetic style, in conjunction with an ability to comprehend and master both strategic and tactical perspectives, consistently leading to bottom line delivery.

Mike MacEwan
Board Member

Mike is an educator, first and foremost. He works with adults, as well as students from elementary school through college, including those presently out of the formal school system. Mike works to support providers in developing meaningful relationships and intentional activities that engage youth and help them form critical connections to what they are learning,  while helping to ensure that all youth have access to quality opportunities, regardless of their  socio-economic status, ability or gender.

Mike builds collaborative relationships between all the stakeholders in the lives of youth (educators, family, community). Each of these groups is crucial to supporting youth learning and social development, and the roles they play are complementary. Youth spend more time outside of traditional school day hours than they do in a classroom and Mike works to help youth serving organizations, community members and families support school day learning during out-of-school times.

For more information about Mike and his work, please see:


Lisa Mitchell
Board Member

Lisa Mitchell, CFI is a communications expert and Founder of Power Body Language. She specializes in Body Language and Non Verbal communication skills, coaching high-performing executives and providing expert analysis during jury selection. She is a Certified Forensic Interviewer (CFI) and a Certified Body Language Trainer, and holds a Masters Degree in Management. Lisa works with companies and organizations world-wide to provide best-in-class Communications workshops, trainings, and keynote speeches.

In addition to her communications work, Lisa is an experienced tech founder/COO, Executive Director for the Non Profit Fight For Life Foundation, and media personality that strives to solve complex problems by empowering others to find and leverage their confidence in every room they walk into.

MaryBeth Mongillo
Board Member

MaryBeth Mongillo is the CEO and Founder of Factor5 Consulting, based in Austin, Texas. She serves global clients in executive coaching, leadership development and assessment, talent management, team development, organization transformation and strategy execution.

MaryBeth has extensive experience working with large global organizations coaching C-suite and global executives to facilitate transformation and create lasting personal change. She has worked in leading global organizations in diverse fields and industries. She is an expert in executive effectiveness and leadership development.

Prior in becoming a professional coach, MaryBeth has held executive leadership positions at Dell and Raytheon. As the Director Global Leadership Development in Dell, MaryBeth was responsible for their leadership development and talent management processes globally. At Raytheon, MaryBeth designed and drove global change management initiatives in Western Europe, managed customer and employee analytics, and led leadership and organization development work in the Radar Systems Group.

MaryBeth holds a Ph.D. in Industrial/Organizational Psychology from Michigan State University, a master’s degree in Industrial/Organizational Psychology from Texas A&M University and a bachelor’s degree in Psychology from University of Illinois. She has a Professional Certified Coach (PCC) certification from the International Coach Federation (ICF) and holds a certification in Brain-Based Coaching from the Neuroleadership Institute.

MaryBeth and her husband reside in Austin, TX and have two daughters. She has served as a guest lecturer at the Brookings Institution and a lecturer at the University of Texas McCombs School of Business. MaryBeth is passionate about food and family; she also enjoys traveling to meet new people and experience their culture, music, Italian cooking and hiking.

Carla C. Smith
Board Member

Carla C. Smith began her career as a licensed social worker providing counseling services to children and families in crisis before quickly moving into leadership and starting up operations in Atlanta for Youth Villages, a non-profit company based in Memphis, Tennessee. Carla went on to serve as a research/policy analyst and Chief of Staff for former State Senator Hardie Davis and later as the Deputy Director of the Georgia Senate Democratic Caucus. After a career in government, Carla moved to Signature HealthCARE serving as HR/Policy Director. Following her love of operations and policy, Carla currently serves as the HR/Operations Manager for the Avondale Education Association and as a consultant for organizations seeking to enhance their community engagement and legislative efforts.

Most recently, Georgia Trend Magazine named Carla a Top 40 Under 40 Georgian to Watch and was also named as a 2019 Woman of Excellence by Atlanta Tribune Magazine and is also a past 30 Under 30 Atlanta Honoree. She also completed the Women’s Campaign School at Yale University and received the Legislative Health Policy award from the Georgia Health Policy Center at Georgia State University.

Actively engaged in her community, Carla is a member of The Greater Piney Grove Baptist Church, an active member of Alpha Kappa Alpha Sorority, Inc., and serves on many community and non-profit boards across Metro Atlanta. Carla was born and raised in Augusta, Georgia and is a graduate of Paine College where she was previously awarded the Outstanding Alumni of the Year honor and earned her Masters Degree at The University of Georgia.

Advisory Council

About Sapna

Sapna Aggarwal, CELC, MBC, CPC is a Certified Life, Mindset, Leadership & Small Business Coach and an Austin Networking, Marketing & LinkedIn Educator.

Sapna runs I Choose Bold, which was born out of the philosophy that a woman needs to make bold choices in her life in order to find her authentic voice in her personal or professional life. She may know her purpose or direction in life or she may need to help finding it. Sapna helps her step out of fear and procrastination into a mindset of reflection, self-knowledge and consistent action based on her core values. In addition, she helps her connect to her mind that determines how she sees herself and the world outside of her.

She helps her evaluate the choices she is making and gain clarity and confidence. As a master business coach, Sapna knows the value of this personal inventory helps her create a signature brand for her business or her career. She teaches women about “a business of one” mindset and personal branding. leveraging social media platforms such as LinkedIn to advance in their goals. Sapna offer individual and small group workshops and customized coaching packages.

Nikki Bishop

Coming Soon.

Lauren Gross

Coming Soon.

Sameer Modak

Coming Soon.

Saamiya Seraj

Saamiya Seraj is the co-founder and CEO of A Better Force, a leadership development and training company in Austin, Texas. Previously, she worked as the Technical Director at Sheltech (Pvt.) Ltd. in Bangladesh, helping to improve safety and quality standards on construction sites, as well as advocating for better earthquake and fire code-compliance in high rise structures. She graduated with her PhD in Civil Engineering from the University of Texas at Austin in 2014.

She’s passionate about leadership training, mental health advocacy, children’s education in STEM and innovative building designs. Feel free to reach out to her at saami.seraj@gmail.com


Susan Combs
HERdacity Founder

Susan Combs is a staunch advocate for women.  She founded HERdacity in 2015 as a women’s empowerment online platform, and it has thrived!  Subsequently, while working in the federal government, she launched the Workplace Culture Transformation Advisory Council, continuing her efforts at empowering individuals in a work environment.

Education and children’s health have also been a decades long focus for Susan.  Her work has been featured in an HBO multi-part series on childhood obesity, as well as in TIME magazine.  As the Comptroller for the great state of Texas, Susan launched the Jobs and Education for Texans Program (JET), which was aimed at focusing resources for training in technical fields; JET has since become a national model.

Susan is widely viewed as an innovator, problem solver, and advocate for workplace transformation in all aspects.  She is a strong proponent of personal data privacy and a Fellow at the University of Texas Center for Identity.  Her articles have appeared in many newspapers, including the Wall Street Journal and the Austin-American Statesman, and she has been featured in various national TV programs

HERdacity is a registered 501c3 nonprofit based in Austin, Texas doing business as HERdacity under the Women’s Social Impact Leadership Foundation, EIN 823807593.